It is your pledge to show vendors and suppliers that you respect their intellectual property rights. It proclaims that you are a trustworthy partner. They will trust you more with their best idea, and they will not charge you a "pitch fee".
It is also one of the outcomes in Integrated Reporting, in the form of "intellectual capital" and "social and relationship capital".
You can also highlight your membership in your Sustainability Report, or the Corporate & Social Responsibility section of your Annual Report.
If you work in marketing, advertising, procurement or government - in fact, any position in which you are likely to receive creative pitches or ideas, join PitchMark to pledge your commitment to respect the intellectual property rights of the person who created them.
It shows creatives that you are a trustworthy partner. You will attract better pitches from the best creatives, because they know they can trust you to respect their intellectual property rights.
Further, it puts you in a better bargaining position to avoid pitch fees.
When you sign the PitchMark pledge you will receive a software code, allowing you to embed the PitchMark logo into your website or email signature. This code will remain live for as long as you are a member.
Congratulations! You are dealing with a professional who takes his/her ideas seriously. There is nothing to be scared of. Just don't share, implement or otherwise use his/her idea, concept or proposal without his/her permission.
The PitchMark Certificate is an important document which displays the date and time the Member registered his/her intellectual property.
Alert the sender and delete the compressed folder immediately, without accessing, copying, sharing or otherwise using any other files in the folder you receive from the Innovator. You are not permitted to share, implement or otherwise use the documents, or cause others to share, implement or use them.
The PitchMark Certificate does not apply to files not listed. If there are any discrepancies in file name(s) or date on the Certificate, bring this to the attention of the person who sent you the compressed folder.
PitchMark users agree not to charge a pitch fee when they register. Therefore, their pitch should be free to you (provided, of course, that you do not share, implement or otherwise use his/her pitch without his/her permission).
We believe an open and candid conversation trumps legal action any day. Best talk to the vendors concerned and explain the situation. This saves time and trouble later on, and avoids giving you a bad reputation in the market for stealing ideas.
We encourage our Members to 'Like' other Members if they have had a good experience working with them, and they feel the Member respects their intellectual property rights.
Log in first. Only Members can Like (or Unlike) other Members.
You can also embed it into a blog or a website, or refer to it on LinkedIn. Your vendors and suppliers can also enter your name into the search bar above to ascertain whether you are a member.
PitchMark membership is for individuals only.
Click Login/Register above and follow the prompts. We look forward to welcoming you on PitchMark.
PitchMark covers your concepts, designs, proposals, business plans, creative pitches, music - in short, any idea that you conceived and want to claim as your own.
It gives you peace-of-mind by signaling to whoever you share it with that you are its creator, and that you wish to be respected as such.
Be part of the movement that allows people to work together in an atmosphere of trust and mutual respect.
PitchMark is free for Innovators. There is no membership fee or pay-per-use charge.
Innovators benefit from the following:
The process is easy:
Make PitchMarking your pitch documents part of your routine. Before emailing your pitch to your prospective client, ask yourself: have you PitchMarked it?
Sometimes you need the PitchMark Certificate to be inserted into your Word or PowerPoint documents. For example, if you wish to print your document, or give a live presentation.
To do so:
Go back to your certificate in your Profile and change the status accordingly.
You should do so proactively to communicate your opinions accurately.
Include scans of handwritten notes, sketches and other materials which prove you developed the idea or concept from scratch. These provide you with additional evidence in the event of a dispute. However, be aware that the compressed folder needs to be sent to your client as is, so don't include anything you do not want your client to see.
Your submission can include any file types you wish, up to a maximum of 50MB. This includes PDF, PowerPoint, Word and other documents, as well as photographs and Photoshop files.
Include anything you want, in order to document your ideas and put recipients on notice that you reserve all rights to them.
Save images in lower resolution to reduce the file size, or generate multiple PitchMark Certificates.
Your submission is uploaded using up to Symantec SSL security encryption. Look for the green address bar in your browser. For added security, you may password-protect the documents you upload, if you wish, but don't forget to share the password with the intended recipient.
You should PitchMark your documents just before you send them to your client, to avoid having to PitchMark them again.
Yes. Once you have successfully created the PitchMark, you can forward the compressed folder as often as you like, as long as the contents remain unchanged.
The compressed folder will contain your documents, the PitchMark Certificate, and other information for your client. You can open and review the files, if you wish. However, it is critical you send the entire compressed folder to your prospective client.
Save it in a secure place, in multiple places if you wish. There is no expiry date on the PitchMark Certificate.
This is entirely within your control.
You will be asked to tell us more about your submission at the time you upload your documents. It is up to you to enter as much - or as little - information as you like. However, the more specific you are the better in the event of a dispute.
You can also control whether or not this information is published on our PitchFeed. We recommend you opt in, because it again signals that you assert your Intellectual Property rights.
If you have good reasons to suspect the recipient has used your material without your permission, contact them first to try to find an amicable solution. If this does not resolve the issue, and you opted in for the free legal consultation when you created the PitchMark, you are entitled to a free consultation by one of our network of legal experts. Log in to your account and complete the reporting form. There is no obligation to engage our legal counsel. You may engage your own lawyer to pursue legal action, if you wish.
You won't know until and unless someone else tries to use or sell your idea or concept. This is why it's important for you to PitchMark your idea, concept or proposal as soon as possible, so the date appearing on your PitchMark Certificate is older than anyone else's.
Virtually everyone who has ever pitched an idea, concept or proposal has a story to tell about clients or prospects who misappropriated their ideas. In this internet age, unauthorised copying and sharing of your pitch documents is easier than ever before. Plus, it is quite conceivable that more than one person comes up with the same, or similar, concepts or ideas. So the sooner you PitchMark your material, the lower the chance that someone else beats you to it. Besides, PitchMark is free.
PitchMark is faster, cheaper and more convenient than an NDA. There may also be times when it would be inappropriate to ask the recipient of your ideas to sign an NDA. For example, a new customer you are keen to win quickly. Or an important investor who is unwilling to sign an NDA.
PitchMark works to deter copying in ways that a post mark can't. The PitchMark Certificate will communicate to the recipient that you take your ideas seriously. The PitchFeed publicises the fact that you made a submission and puts on record that your concept, proposal or idea exists.
This will void the PitchMark. It is only valid with the documents in the same compressed folder. Any client who inspects the Certificate will be able to see that the PitchMark does not apply to documents which are not in the compressed folder.
No. By PitchMarking your documents, you are securing your prospect's respect for your intellectual property rights. In return, you agree not to charge a fee for your submission.